The partnership also includes FremantleMedia Enterprises, 19 Entertainment, a division of CKX, Inc., LF USA, a subsidiary of Li & Fung Limited, and Bravado.
The newly created American Idol fashion brand — Authentic Icon (AI) — will be available exclusively at Kohl’s and Kohls.com beginning April 2012. It’ll be positioned in the junior’s and young men’s departments.
“For over a decade, American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol-inspired apparel that captures the essence of our rich music, style and performance heritage.”