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Kohl’s launching a collection of American Idol apparel

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American Idol (AI) apparel

MENOMONEE FALLS — Kohl’s announced on Wednesday plans to launch an exclusive American Idol collection of clothing.

The partnership also includes FremantleMedia Enterprises, 19 Entertainment, a division of CKX, Inc., LF USA, a subsidiary of Li & Fung Limited, and Bravado.

The newly created American Idol fashion brand — Authentic Icon (AI) — will be available exclusively at Kohl’s and Kohls.com beginning April 2012. It’ll be positioned in the junior’s and young men’s departments.

“For over a decade, American Idol has seamlessly woven fashion and music together to transform lives and create music icons,” said David Luner, EVP of Consumer Products and Interactive for FremantleMedia Enterprises. “It was a natural extension to partner on a line of American Idol-inspired apparel that captures the essence of our rich music, style and performance heritage.”