Packers, MillerCoors extend partnership with ten-year deal
GREEN BAY — The Green Bay Packers and MillerCoors announced a sponsorship renewal on Tuesday morning, July 17th. It will keep Miller Lite as the Official Beer of the Packers and Lambeau Field through the 2022 season.
The renewed Miller Lite alliance with the 13-time world champion Packers includes:
- Continued sponsorship of Lambeau Field’s main entrance, the Miller Lite Gate, along with additional branded signage throughout the stadium.
- Two in-stadium destinations for legal-drinking-age fans in the newly renovated South End Zone, the new Miller Lite Club and the relocated Miller Lite End Zone Party Deck.
- The designations “Official Beer Sponsor of the Green Bay Packers” and “Official Beer Sponsor of Lambeau Field.”
In a statement, Packers President/CEO Mark Murphy said, “The Packers and Miller Lite share a tradition that celebrates the excitement of football at Lambeau Field and all the places our fans watch Packers games. We’re honored to continue our relationship with a company that has a great history in Wisconsin and has supported our organization through the decades.”