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Changes this year to Potawatomi’s Miracle on Canal Street

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MILWAUKEE – Potawatomi Bingo Casino kicked off its 19th-annual Miracle on Canal Street fundraiser Wednesday, August 15th, and this year, there are changes to the program. 

Miracle on Canal Street is Potawatomi Bingo Casino’s signature charitable program. Its mission is to improve the quality of life for children in southeastern Wisconsin.

30 children's charities will benefit from funds raised from special bingo games.

In a major change from years’ past, 20 of the 30 charities participating in the program will be randomly chosen on the day the fundraising total is announced – Friday, Dec. 14. Prior to this year, those charities were randomly chosen and announced to kick off the program in August.

The Miracle on Canal Street game will be played during every bingo session at the Casino from August 15th through December 13th.

The casino also announced Wednesday the 10 signature charities chosen by the program’s media partners to participate.

The theme for this year’s program is “Making sure children have a place to sleep, eat and play.” All signature charities chosen were required to serve children in these capacities. This year’s signature charities and their media partners include:

  •  Adoption Resources of Wisconsin
  • Betty Brinn Children’s Museum
  • Boys and Girls Clubs of Greater Milwaukee
  • Boys and Girls Club of Washington County
  • Children’s Hospital of Wisconsin
  • Make-A-Wish Foundation of Wisconsin
  • Milwaukee Bicycle Collective
  • Penfield Children’s Center
  • Pathfinders
  • Special Olympics Wisconsin

Since its inception in 1994, Miracle on Canal Street has contributed more than $11.5 million to more than 375 non-profit organizations. In 2011, 30 children’s charities in southeastern Wisconsin shared in funds totaling nearly $1 million.