TMZ: Kim and Kanye's baby name revealed?

TMZ is reporting they have learned the name of Kim Kardashian and Kanye West's new baby girl: NORTH WEST.

That's the kid's name -- at least according to the birth certificate from Cedars-Sinai hospital.

There were rumors floating around a few months ago that Kim and Kanye West might give the baby a directional name, but who thought they would actually go through with it?

And when you look at the options -- West West is redundant, South West is an airline, and East West leads to nowhere.

So, by default, North West it is!

CLICK HERE to read more from TMZ.com.