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Wisconsin’s Jelly Belly creates Draft Beer jelly beans

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Jelly Belly Draft Beer jelly beans

PLEASANT PRAIRIE (WITI) — Wisconsin’s own Jelly Belly has launched a new, drink-inspired jelly bean — Draft Beer.

Jelly Belly says this latest bean was three years in the making. It’s the world’s first beer flavor jelly bean is inspired by hefeweizen ale with an effervescent, clean, crisp and wheaty taste. However, the beans are alcohol-free.

Take a behind-the-scenes look at what goes into crafting this unique bean with members of the Jelly Belly flavor team.

The Draft Beer jelly bean joins several other cocktail-inspired flavors from Jelly Belly, including Mai Tai, Pina Colada and Margarita.

CLICK HERE to learn more about the Draft Beer jelly beans