Taco Bell breakfast menu coming March 27th

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NEW YORK (CNNMoney) — McDonald’s and Taco Bell are cracking some eye-opening changes in the drive-thru lane.

McDonald’s, which has seen sales slump, said Monday it is considering expanding the hours it offers breakfast. And Taco Bell said its new breakfast menu will be available at its restaurants nationwide in late March.

Breakfast at the home of the Egg McMuffin typically ends late morning. That’s too early, the chain’s U.S. head told the Associated Press in an interview.

“We know, as an example, that breakfast on the weekend cut off at 10:30 doesn’t go very well,” Jeff Stratton said. The company is “just beginning” to reconsider how to best serve up the meal, he told the AP. But spokeswoman Lisa McComb said the Golden Arches doesn’t currently have any active tests of different breakfast hours.

Amid slipping sales, McDonalds has already moved to meet customer tastes. In the last year, it expanded the Dollar Menu and introduced the leaner egg white McMuffin sandwich. It said U.S. sales slipped 1.4% in the fourth quarter of 2013.

Taco Bell, meanwhile, announced Monday that its breakfast menu rolls out on March 27. Options include the Waffle Taco — a breakfast sandwich wrapped inside a waffle with a side of syrup — and a bacon, eggs and hash brown version of its tortilla-based Crunchwrap. The menu also includes breakfast burritos, coffee and orange juice.

The company said its “distinctive approach” would help it stand out in the crowded breakfast sandwich market.

Taco Bell hasn’t seen a sales slump, but its parent company, Yum Brands, has. Sales at Taco Bell grew 3% last year, while Yum-owned Pizza Hut and KFC slid.

Breakfast wraps and sandwiches are already on the menu at Burger King, but the company said earlier this month it is testing a Chicken and Waffle Sandwich.


  • Debby (@daw2860)

    that is why I don’t go to McDs very much. By the time I got all the morning errands done, it was too late to get the breakfast. That is the ONLY reason I go there…well..I like the fries also.

  • Jeff Johnson

    McDonalds is probably seeing a slump because their average breakfast sandwich is about $4.00 and you can buy a cheeseburger for $1.00. Breakfast is supposed to be the cheapest meal of the day.

  • ellie

    Hopefully McDonald’s sales continue to slip so that they can stop destroying our planet! Please boycott McDonalds and other huge food chains! They are serving garbage fake food and their wasteful unsustainable practices are destroying the environment! Do the research if you don’t believe me!

  • 0_o

    Taco bell should master the taco before it moves on to breakfast..
    That 95% lettuce 3% meat and 2% cheese just isn’t right. If anything, ease up on that lettuce.

  • Grace

    Now when we travel for summer across the highways well have service to rival street food ,I just hope prices are cheap so every inner city kid can afford it

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