Bon-Ton, Inc. CEO leaving the company in February 2015

MILWAUKEE (WITI) -- Bon-Ton, the parent company of Boston Store is beginning a search for a new CEO and president.

Brendan Hoffman will leave his position as President and CEO of Bon-Ton Incorporated when his contract expires in February of 2015.

In a statement, Hoffman says the decision was strictly for personal reasons.

He took over the position in February of 2012.

The company, based in Milwaukee and York, Pennsylvania will launch a nationwide search for Hoffman's successor.

CLICK HERE for more on this story via the Milwaukee Business Journal's website.