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WANTED: New sponsor for arena in downtown Milwaukee

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U.S. Cellular Arena

MILWAUKEE (WITI) — U.S. Cellular and Wisconsin Center District (WCD) decided on Friday, May 2nd to not continue the naming rights agreement to the building.

When the current agreement ends on May 31st, U.S. Cellular will no longer have the naming rights to the arena.

Officials with U.S. Cellular say the company remains committed to Wisconsin and will continue to invest in the Milwaukee community. In 2013, the company invested $94.5 million across the state through network and store experience upgrades and community involvement. More than $16.6 million of that was right here in Milwaukee.

U.S. Cellular officials say they will also continue to be the exclusive wireless provider of the Milwaukee Brewers and Summerfest and the presenting sponsor of the Wisconsin State Fair.