Mark Murphy: Last Packers season propelled team to all-time high in terms of revenue

GREEN BAY (WITI) -- Green Bay Packers President and CEO Mark Murphy says a strong team performance and fan support last season led to some record highs.

"It propelled us to another all-time high, in terms of revenue," Murphy said.

$324 million worth -- to be exact.

But despite seeing revenue increasing five percent over the two years, expenses were also up, totaling more than $298 million.

Murphy says a devaluation of the new south end zone and timing of player contracts are mostly to blame.

"We continue to focus on investing in our team, investing in the stadium, with a real priority on the game day experience," Murphy said.

A game day experience that is getting more costly.

The Packers announced earlier this year ticket prices will increase $3 for this season; the fifth season in a row prices have gone up.

Murphy says it's a balancing act.

"We want to be affordable. We want people to be able to bring their families, but we also, we operate within the context of the league," Murphy said.

Also on the radar is developing the area to the west of the stadium into a year-round fan experience.

"Over the next 10 years, some of the things we're looking at with Titletown could be as significant an interest and change that the Packers can have on a community, as anything we do," Murphy said.

While Murphy is still mum on those ideas, one thing he says is fairly certain is that more parking is coming to the west side of the field, particularly where the soon-to-close K-Mart building is.

And the planned future developments around the stadium will leave a mark on the Titletown brand.

Another number discussed on Thursday, July 10th -- the number 4. Murphy says fans shouldn't expect Brett Favre's number to be retired this year.