How about a sundae?! Sunday is National Ice Cream Day!

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Photo Courtesy (LoveFromTheOven.com)

Photo Courtesy (LoveFromTheOven.com)

MILWAUKEE (WITI) — How about a sundae…on a Sunday?! Sunday, July 20th is National Ice Cream Day!

In 1984, President Ronald Reagan designated July as National Ice Cream Month and the third Sunday of the month as National Ice Cream Day.

He recognized ice cream as a fun and nutritious food that is enjoyed by a full 90 percent of the nation’s population.

In the proclamation, President Reagan called for all people of the United States to observe these events with “appropriate ceremonies and activities.”

The International Ice Cream Association encourages retailers and consumers to celebrate July as National Ice Cream Month and National Ice Cream Day Sunday, July 20th.

The U.S. ice cream industry generated total revenues of $10 billion in 2010, with take-home ice cream sales representing the largest section of the market, generating revenues of $6.8 billion or 67.7 percent of the market’s overall value.

About nine percent of all the milk produced by U.S. dairy farmers is used to produce ice cream, contributing significantly to the economic well-being of the nation’s dairy industry.

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