(WITI) — The Ad Council’s latest PSA aims to show that love has no labels. In the video, a crowd can be seen gathering around an X-ray screen that shows skeletons dancing, kissing and hugging. The couples then emerge from behind the screen — revealing their differences to the crowd.
The ultimate message: Love has no labels.
“While the vast majority of Americans consider themselves unprejudiced, many of us unintentionally make snap judgments about people based on what we see—whether it’s race, age, gender, religion, sexuality, or disability. This may be a significant reason many people in the U.S. report they feel discriminated against. Subconscious prejudice—called “implicit bias”—has profound implications for how we view and interact with others who are different from us. It can hinder a person’s ability to find a job, secure a loan, rent an apartment, or get a fair trial, perpetuating disparities in American society. The Love Has No Labels campaign challenges us to open our eyes to our bias and prejudice and work to stop it in ourselves, our friends, our families, and our colleagues. Rethink your bias at lovehasnolabels.com.”