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Summerfest offering yet another unique way to get in the gate for FREE

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MILWAUKEE — Summerfest has aligned with Shazam, one of the world’s most popular music-based apps, to offer yet another unique way to get in the gate for FREE.  For the first time, Summerfest TV commercials will become interactive and reward music fans who Shazam the commercial.

Fans are encouraged to download the free Shazam App and then watch for :30 second and :15 second Summerfest TV commercials on network affiliates, cable and online, now – June 23 in Southeast Wisconsin, including Green Bay and Madison markets.  When fans Shazam the Summerfest TV commercial the Shazam App will instantly download a FREE Weekday Admission E-ticket ($12 value), valid for admission any weekday during Summerfest 2015, Tuesday through Friday, Noon to 4:00 p.m. The downloadable E-ticket can be scanned at the gate directly from an IOS or Android device. Limit one ticket per person.  The promotion expires at 11:59 pm on June 23.

This special offer is just another way Summerfest is creating fun and innovative ways to connect directly with music lovers and festival-goers in general, many of whom rely on mobile devices as an integral part of their lifestyle.

“Offering a free Weekday E-Ticket to fans who simply Shazam the Summerfest TV commercial is a progressive, yet simple way for Summerfest to show appreciation to festival-goers and music fans, while helping them save money at the Gate,” stated John Boler, Chief Marketing Officer of Summerfest. “The idea of fans interacting with the TV spot is powerful and brings the Summerfest brand and reward directly into the hand of the music fan, instantly.”

Summerfest 2015 will take place June 24 – 28 and June 30 – July 5 from Noon until Midnight and will be closed Monday, June 29.