Converse hopes the Chuck Taylor II is a game changer
NEW YORK — Converse’s iconic Chuck Taylor sneaker is getting an update. The goal? To finally make them comfortable.
Dubbed “The Converse Chuck II,” this new version will add arch support, cushioned souls and a breathable lining.
The new shoe is set to hit store shelves on July 28 in black, white, red and blue. The price: $75 for high-tops and $70 a low-cut pair.
From the outside, the Chuck II will look a whole lot like the original. The same capped rubber toe, canvas exterior and circular “All-Star” emblem will all be in place.
But the updated sneaker will have some bells and whistles, including a padded tongue and perforated suede lining. Nike’s Lunarlon foam gives extra cushioning, just like it does for about 100 other Nike styles, from the casual Air Force 1, to its Kobe X basketball shoe.
Nike bought Converse in 2003 as the All-Star manufacturer faced bankruptcy. Since then, the Converse brand has grown considerably, raking in $538 million in a single quarter.
The Chuck Taylor debuted nearly a century ago in 1917, and there have been a slew of Chuck spinoffs — including designer collaborations and even a rubber, high-heel collection.
But the Chuck II is not a special edition, it’s an update to the original, iconic Chucks.
“(We’re) ushering in not just a new sneaker, but a completely new way of thinking,” Converse CEO Jim Calhoun said in a press release, calling it a “ground-breaking moment.”