"One generation to another:" We Energies kicks off the holiday season with annual cookie book giveaway

MILWAUKEE -- It's one of the surest signs the holidays are here -- the We Energies Cookie Book free giveaway!

We Energies Cookie Book giveaway



There was a massive turnout at Miller Park on Saturday, November 7th as fans lined up bright and early to get their copy of the holiday tradition.

The theme of the 2015 cookie book is a "cross-country" tour. It features 51 recipes from every state and Washington, D.C.

We Energies has been giving out the cookie book for nearly 90 years -- the first one dates back to 1932!

We Energies Cookie Book giveaway



"It's been another great turnout. People are really happy to have this tradition continue. What's happened is those who collected the books back in the 50's and 60's had kids, and they've collected books over the years. We're seeing two, three, four generations of people coming through here so it's just grown from that. It's been handed down from one generation to another and we see that here,"  said Brian Manthey, We Energies spokesperson.

We Energies Cookie Book giveaway



Folks at Saturday's event enjoyed hot chocolate, cookie samples and a chance to meet Mrs. Claus and Santa's reindeer.

If you missed the giveaway, don't worry! CLICK HERE for access to ALL the cookbooks created by We Energies.