Coveted sponsorship: Kohl’s to air five commercials during Academy Awards

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MENOMONEE FALLS — Kohl’s will air five commercials during the Academy Awards show on February 28th.

Kohl’s will replace JC Penney, which has held the coveted sponsorship for the past 14 years.

The Menomonee Falls retailer is also rolling out a digital campaign with the hashtag #AllTheGoodStuff.

The month-long campaign will focus on genuine moments of gratitude and celebration of everyday life, culminating with the new broadcast spots and a second-screen viewing party.

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