Funeral home’s billboards send message to Wisconsin teens

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FOND DU LAC — A local funeral home is getting attention in the Fond du Lac area for a billboard campaign designed to send a message to teenagers.

The Zacherl Funeral Home’s billboards are meant to address drug overdose deaths, suicides and traffic fatalities involving young people.

Three billboards have been placed in Fond du Lac and a fourth is located along Highway 41. One of them shows a hearse with a message about heroin, while another shows a casket adorned with red roses with a message to prom-goers.

Zacherl funeral director Dawn Nelson says the goal of the billboards is to let members of the community know that the funeral home cares about them.

The billboard will remain up through the end of March.