Art Museum officials announce new $20 membership for families who receive public assistance

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Milwaukee Art Museum

MILWAUKEE — The Milwaukee Art Museum is launching a new membership program that MAM officials say will offer access to more families.

The new program is called the “Family Access Membership,” and costs $20 for a year-long membership to the museum for families who qualify for specific forms of public assistance.

The program is made possible by a grant from Nordstrom.

“We believe art education and unique cultural experiences are a right for every child and every family,” said Dan Keegan, Milwaukee Art Museum director in a statement to FOX6 news. “This new membership program makes those experiences more accessible, and that’s something we’re very passionate about.”

MAM officials said this membership is typically $85.

But through this program, for only $20, two adults, plus children ages 17 and under can access the MAM.

MAM officials said in a statement this membership includes other perks as well — like a 10% Museum Store and Café Calatrava discount, reduced parking rates, a yearly subscription to the Member Magazine and more.

Families are eligible for this “Family Access Membership,” with proof of public assistance from WIC, FoodShare and BadgerCare.

MAM officials have scheduled a “Family Access Membership” kick-off during the “Kohl’s Art Generation Family Sundays” event on May 15th from 10:00 a.m. to 4:00 p.m.

Families who qualify can apply for the “Family Access Membership” starting May 15th in person at the museum or by downloading a form from the MAM’s website and mailing it in.

Families must provide proof of public assistance.