Anheuser-Busch renames Budweiser as ‘America’

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CHICAGO, IL - SEPTEMBER 15: Anheuser-Busch InBev products are offered for sale on September 15, 2014 in Chicago. Illinois. Share of SABMiller have surged to an all-time high today on speculation of a takeover bid by Anheuser-Busch InBev, the world's largest brewer. (Photo by Scott Olson/Getty Images)

NEW YORK — Anheuser-Busch is renaming Budweiser, its most famous brand, as America.

All 12-ounce cans and bottles of Budweiser will feature the word “America” on their labels, instead of Budweiser, in the brand’s distinctive cursive font.

The temporary label swap, which starts on May 23 and will go through the presidential election in November, is meant “to inspire drinkers to celebrate America and Budweiser’s shared values of freedom and authenticity.”

The new cans and bottles will also feature lyrics from “The Star Spangled Banner” and “America the Beautiful.” A picture of the Statue of Liberty will appear on Budweiser’s 16 and 25 ounce cans as well as its 16-oz. bottles.

The new labels were first reported by Ad Age.

Anheuser-Busch was originally an American brewer, founded in St. Louis in 1852.

But the Belgian brewer InBev acquired Anheuser-Busch in 2008 to create the massive company called Anheuser-Busch InBev.

A spokesman for Anheuser-Busch insisted to CNNMoney that Budweiser, the beer, is thoroughly American, even though its parent company is from Belgium.

“All Budweiser served in the U.S. is brewed in the U.S.,” said the Anheuser-Busch spokesman. “This includes the beer inside all of the ‘America’ cans and bottles. This ‘America’ packaging will not be available outside the U.S.”

He said there are a dozen Budweiser breweries in the U.S.

1 Comment

  • jim (a different jim)

    Wow. Just …. wow.

    Pander much? This is weak. Sad thing is, there are enough intellectually challenged people who will think that this is the most awesome thing ever done. So in that respect, good marketing. I just can’t get behind this. Not that I was a bud drinker anyhow.

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