Milwaukee Business Journal: Royal Enfield to open North American HQ in Milwaukee

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To go with India-auto-motorbike-Enfield by Adam PLOWRIGHT This photograph taken on November 26, 2013 shows parked Continental GT motorcycles by Royal Enfield at Siridao in Goa during a launch event for the Indian market. It will sell for around 200,000 rupees (3,215 USD), less than half of its price in Britain where it was launched earlier this month. The most powerful bike ever produced by the company at 535 cc, its design is inspired by the 'cafe racer' rockers culture of the 1960s around London. India's booming Royal Enfield motorbike group is fast-forwarding factory expansion plans with the group still struggling to meet demand four years after its sales 'hit a ramp', its CEO told AFP. AFP PHOTO/Adam PLOWRIGHT

MILWAUKEE — The Milwaukee Business Journal reports Royal Enfield will open its North American headquarters and first U.S. showroom in Milwaukee’s Historic Third Ward on September 10th.

The India-based motorcycle manufacturer is expanding to North America under the leadership of former Harley-Davidson executive Rod Copes. The new office and dealership is located in a historic building at 226 N. Water St. The location and space is part of the company’s strategy.

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