Johnson Controls buys naming rights for $600M Pro Football Hall of Fame project

Johnson Controls

Johnson Controls

MILWAUKEE — Johnson Controls is taking a major plunge into sports sponsorship with a multimillion-dollar agreement for the company’s name to appear on the Pro Football Hall of Fame’s new $600 million sports and entertainment village and the annual Hall of Fame enshrinement weekend.

Terms of the 18-year partnership announced Friday were not disclosed. However, Johnson Controls and the Pro Football Hall of Fame said the agreement ranks in “the top 80 percentile” of sports naming-rights deals, which would put it at more than $3 million per year.

Johnson Controls’ agreement is with the Hall of Fame Village, which is a partnership between the nonprofit Hall of Fame and Industrial Realty Group’s Cincinnati office.

Click here for more on this story via the Milwaukee Business Journal.