Milwaukee Business Journal: Penzeys sales spiked following CEO’s anti-Trump statements
WAUWATOSA — The Milwaukee Business Journal reports that Wauwatosa-based Penzeys Spices is apparently cashing in big time thanks to peppery anti-Trump comments Bill Penzey, the company’s CEO, made in November after the presidential election.
The manufacturer and retailer of spices said in an email to customers Thursday that — in the two weeks since Bill Penzey said that all Trump voters “just committed the most racist act” since segregation— sales have skyrocketed regardless of the political firestorm that was wrought.
According to that Dec. 1 email sent to customers, online sales are up 59.9 percent and gift box sales are up 135 percent since those remarks.
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