Real time info: WisDOT to use electronic billboards to notify motorists of wrong-way driver in the area

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MILWAUKEE -- The Wisconsin Department of Transportation (WisDOT) will begin utilizing its overhead electronic messaging boards to inform motorists of a potential wrong-way driver in their area.

"They're actually called 'Dynamic Messaging Signs,'" said Brian DeNeve, WisDOT spokesman.

According to a press release, this tool is a part of WisDOT’s enhanced comprehensive approach with the Milwaukee County Sheriff’s Office to mitigate incidents related to wrong-way drivers.

Electronic message boards to alert of possible wrong way driver

Recently, WisDOT increased the number of wrong-way detection devices from 12 to 20, at locations throughout Milwaukee County.

"That's essentially a heads up that there had been a report of a wrong-way driver in this area, so please be cautious as you're driving and you may come across this," said DeNeve.

Wrong-way driver detection device

Wrong-way driver detection device

When one of these monitoring devices detects a wrong-way driver, an operator at the 24/7 WisDOT State Traffic Operations Center (STOC) will be notified. The control room operator will activate electronic signage in the area to warn motorists, while also working to confirm the wrong-way driver location.

Wrong-way drivers

The operator may also follow these steps when a wrong-way driver is first reported by law enforcement or initially located on a traffic camera.

"We think this will be a really, really effective way in possibly mitigating wrong-way driving," DeNeve said.

If after 10 minutes, the wrong-way driver cannot be confirmed by traffic camera or law enforcement, the related electronic message will be removed.

WisDOT

When a wrong-way driver is detected, drivers will see “Wrong Way Driver Reported” on message boards located along the impacted corridor.

The wrong-way driver enhanced signage system will go live on Thursday, December 29th at 10 p.m.