BBB warns football fans: "More fake websites selling counterfeit merchandise"

MILWAUKEE -- The Better Business Bureau Serving Wisconsin (BBB) is warning fans to beware of lookalike or suspicious websites when ordering sports apparel or other merchandise online.

Devoted fans flock to the internet to find branded gear and it follows that counterfeiters and ID thieves will be aware of the demand, too. They can easily take advantage of online customers looking for a great deal on their favorite player's jersey.

“This is an opportune time for scammers as Super Bowl LI nears,” says Jim Temmer, president/CEO of the BBB Serving Wisconsin. “Swindlers will take advantage of a chance to swipe your credit and debit card information or steal your identity and each year we see more and more fake websites selling counterfeit merchandise being reported.”

The BBB offers the following tips:



      For more information or further inquiries, contact the Wisconsin BBB at www.bbb.org/wisconsin or 414-847-6000 (metro Milwaukee), 920-734-4352 (Appleton), 608-268-2221 (Madison) or 1-800-273-1002 (elsewhere in Wisconsin).