“Biggest show in Wisconsin:” Milwaukee Boat Show drops anchor at Wisconsin Expo Center

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MILWAUKEE -- Seafaring souls are flocking to Wisconsin State Fair Park for a little slice of summer during the winter months.

“It’s the biggest show in Wisconsin! We bring in 450 boats from every corner of the state," said Henri Boucher, the producer of the Milwaukee Boat Show.

Milwaukee Boat Show

Milwaukee Boat Show

For more than four decades, the Milwaukee Boat Show has featured vessels that come in all shapes and sizes.

“This is your chance to board them. This is your chance to get on them and check them out in the comfort of this beautiful Expo Center," said Boucher.

This year’s event runs through Sunday, January 29th and is seeing record attendance.

“Boat ownership per capita -- number one in the United States is Minnesota. Wisconsin is number two," said Boucher.

Milwaukee Boat Show

Milwaukee Boat Show

“It gives us the most amount of exposure in the shortest period of time," said Ken Reid, Skipper Bud's salesman.

There are pontoons, fishing rigs, cruisers and -- for those with a spare million dollars lying around -- luxury yachts.

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

Milwaukee Boat Show

One 51-foot jewel is on sale for a cool $900,000.

“That boat is equipped with radar, chart-plotter, GPS, auto-pilot, washer and dryer, air conditioning and heat," said Reid.

Not to mention the grill, TVs and shower and sleeping space for six people.

"Pretty much a floating home. I mean, it truly is a floating condo," said Reid.

Milwaukee Boat Show

Milwaukee Boat Show

And that’s appropriate in a state where so many people feel at home on the water.

“There’s a love affair for the boating lifestyle here in Wisconsin, and it comes alive at this show," said Boucher.

Milwaukee Boat Show

Milwaukee Boat Show

Visitors to the Milwaukee Boat Show can check out fishing seminars, an antique boat display and even performances by a team of agility dogs called the Marvelous Mutts.

CLICK HERE to learn more.