The birth of the world famous Cheesehead hat was not initially about fashion

MILWAUKEE -- Brian Kramp spent the morning at Foamation -- the official makes of the original cheesehead hat!

About Foamation (website)

In 1987 an idea was born on the south side of Milwaukee. Wisconsinites, like Foamation's "Father of Fromage" Ralph Bruno, tend to have a healthy sense of humor about themselves. Whether an insulting barb comes from a neighbor or is laid out on one's self, it is digested and churned out in the best possible fashion.

The birth of the world famous Cheesehead® hat was not initially about fashion, but a self-deprecating response to those we kindly call the "flat-landers". Riding high from their only Super Bowl victory, fans of Chicago sports began ridiculing citizens of the Dairy State by calling them "cheeseheads". They probably didn't predict the amount of pride of Wisconsites and Cheesy success that would follow.

Cheesehead products have now sold in all 50 states and over 30 nations around the globe. The variety of people enjoying Cheesehead products is simply stunning. Some are transplanted Wisconsinites, some dedicated Green Bay Packer fans, and some - simply like cheese. Cheesehead fans are a diverse bunch - all bound together by one thing: the CHEESE!