General Mills to bring back old Trix with artificial colors

NEW YORK — Trix is back to its old tricks: The colorful cereal will once again be made with artificial dyes and flavors, nearly two years after they were banished from the cereal.

Food maker General Mills said Thursday that Classic Trix will return to supermarket shelves in October. But it will also continue to sell the version without artificial colors and flavors.

“We heard from many Trix fans that they missed the bright vibrant colors and the nostalgic taste of the classic Trix cereal,” said spokesman Mike Siemienas, explaining the move, which was first reported by The Wall Street Journal.

BERKELEY, CA – SEPTEMBER 23: Boxes of cereal made by General Mills sit on the shelf at a grocery store September 23, 2009 in Berkeley, California. General Mills Inc. reported a 51 percent jump in first quarter profits with earnings of $420.6 million, or $1.25 per share compared to $278.5 million, or 79 cents per share one year ago. (Photo by Justin Sullivan/Getty Images)

In early 2016, General Mills switched to using natural sources for color, such as turmeric, strawberries and radishes. Its hope was that the change would appeal to parents who are increasingly concerned about what ingredients are in their food. But the cereal lost its famous neon colors, and the blue and green pieces had to go because the company couldn’t find natural replacements.

General Mills Inc. said it is also working on bringing back another fan favorite: Trix made in shapes of fruits, which it stopped selling a decade ago to return to round pieces.

The Minneapolis-based company said about 90 percent of its cereals, including Cheerios, Cocoa Puffs and Golden Grahams, are still made with no artificial flavors or colors.

SAN RAFAEL, CA – MARCH 18: Boxes of General Mills cereals sit on the shelf at Santa Venetia Market on March 18, 2011 in San Rafael, California. General Mills announced today that it has acquired a 50% controlling stake in Yoplait from PAI Partners. (Photo by Justin Sullivan/Getty Images)