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Hi! Since you clicked on my bio, you’re probably wondering, “Who is this Brad Hicks character? What’s his deal?!”

First of all, I’ll tell you, I’m one lucky guy. I love what I do, and I love the people I do it with at FOX6. I’m serious—and grateful every day.

I grew up in Palo Alto, California. I got my Bachelors and Masters in Geography at the University of California, Davis. Then, while pursuing my Ph.D. in Geography at Texas A&M, I decided to explore the wild and wacky world of television news. I was hooked. My journey has taken me to the South (CNN in Atlanta), the Northeast (Lancaster/Harrisburg PA), the West (the San Francisco Bay Area), and now the Midwest.

Over the years, I’ve been fortunate to have my work earn national awards including the Edward R. Murrow Award for a report on a family of child molesters, the Sigma Delta Chi Award for an in depth series on heroin in the suburbs, awards from NBC News, the U.S. Coast Guard and the National Water Safety Congress for a special on the dangers of lowhead dams, as well as multiple Emmy Awards and awards from The Associated Press.

The biggest honor, however, is knowing that you are watching. I take very seriously the responsibility we have to bring you accurate and up-to-the-minute information. Covering the news for you is not just a job, it’s a privilege.

I’m also thrilled to be able to help local charities make the world a better place. Since moving to Milwaukee, I have been helping the Leukemia Lymphoma Society, the David M. Sherman Cancer Center, Vince Lombardi Charitable Funds, Goodwill’s Ability Connection, and the ALS Association of Wisconsin.

ALS has become more than a cause for me; it’s a lifelong commitment, and FOX6 has been tremendously supportive of my efforts. In 2014, I was invited to speak at the United Nations about ALS. I serve on the ALS Leadership Team, helped develop an annual fundraiser at Miller Park, and have spearheaded numerous awareness campaigns both on and off air. In 2014, the ALS Association honored me with the Rebecca Bell Barbi Award for my work on behalf of this horrendous disease.

Now some trivial tidbits you would never know about me if I didn’t tell you:

– I was once attacked by wild dogs in India and underwent rabies treatment.

– As a graduate student, I published an academic paper that provided the first evidence Native Americans domesticated the California Fan Palm (Washingtonia Filifera).

– I used to race bikes, and qualified for Olympic Trials in three cycling events in 1988.

– I feel deeply fortunate to live in this great country, and I am quietly indebted to every war vet who has risked his or her life for the freedoms we all enjoy.


Recent Articles
  • Walking for a cause: People head out to Greenfield Park for the Walk to Defeat ALS

    WEST ALLIS — Walking for an important cause. Happening Sunday, October 8th at Greenfield Park, the Walk to Defeat ALS. About Walk to Defeat ALS (website) Full of heart in the heart of Wisconsin, the Milwaukee Walk to Defeat ALS (2K) is a special event where ALS patients, families and supporters come together to honor those they’ve lost to the disease and support those who are currently battling it. The event also features free food and drink, live music, a […]

  • “People were fascinated with a sock puppet:” Where is he? What’s he up to? In search of Albert the Alley Cat

    MILWAUKEE — The idea for this story, to go searching for Albert the Alley Cat, began when FOX6’s Brad Hicks posted a picture of the old Channel 6 character on Facebook last year wishing FOX6 Weather Expert Vince Condella a happy retirement.  Hicks was struck by the outpouring of love for the old puppet, and many people asked, “Where is Albert?” Good question, Hicks thought.  Where is Albert?  Being an investigative reporter, Hicks decided he’d try to find out.  No one […]

  • Constitutional controversy: Why sex offenders suing southeast Wisconsin cities

    WISCONSIN — Several southeast Wisconsin cities are now the target of federal lawsuits by registered sex offenders. The two civil rights attorneys representing them recently won a major verdict against Pleasant Prairie. They sued the Kenosha County village over its sex offender residency ordinance, which restricts where registered sex offenders can live. As FOX6 reported in April, the federal judge who reviewed the case wrote a scathing summary judgment in favor of the plaintiffs. The judge said not only were […]

  • From Jackson 5 to Paul McCartney: History of headliners at Summerfest through the decades

    MILWAUKEE — Think of all the legends that have graced the “main stage” at Summerfest during the 49 years of the Big Gig. The first few years of Summerfest performances were quite different than the festival we know today. In 1971, Jackson 5 took to the main stage. Michael Jackson was just 12 years old. The range of music really became a hallmark of the festival in the early 70s. Summerfest 1972, for example, featured Glen Campbell, Arlo Guthrie, Dionne Warwick […]

  • Bidding on the border: 6 Wisconsin companies want in on US-Mexico border wall

    DODGE COUNTY — A wall along the US-Mexico border is projected to cost from $8 billion to $20 billion, and six Wisconsin companies want in on the action. FOX6 has gained access to the list of companies that have submitted for work on the wall. The 1,954-mile wall, from the Pacific to the Gulf of Mexico, would be a windfall for any company that gets included. One of those is Michels Corporation in Dodge County. “That would be a great […]