Hi! Since you clicked on my bio, you’re probably wondering, “Who is this Brad Hicks character? What’s his deal?!”
First of all, I’ll tell you, I’m one lucky guy. I love what I do, and I love the people I do it with at FOX6. I’m serious—and grateful every day.
I grew up in Palo Alto, California. I got my Bachelors and Masters in Geography at the University of California, Davis. Then, while pursuing my Ph.D. in Geography at Texas A&M, I decided to explore the wild and wacky world of television news. I was hooked. My journey has taken me to the South (CNN in Atlanta), the Northeast (Lancaster/Harrisburg PA), the West (the San Francisco Bay Area), and now the Midwest.
Over the years, I've been fortunate to have my work earn national awards including the Edward R. Murrow Award for a report on a family of child molesters, the Sigma Delta Chi Award for an in depth series on heroin in the suburbs, awards from NBC News, the U.S. Coast Guard and the National Water Safety Congress for a special on the dangers of lowhead dams, as well as multiple Emmy Awards and awards from The Associated Press.
The biggest honor, however, is knowing that you are watching. I take very seriously the responsibility we have to bring you accurate and up-to-the-minute information. Covering the news for you is not just a job, it's a privilege.
I'm also thrilled to be able to help local charities make the world a better place. Since moving to Milwaukee, I have been helping the Leukemia Lymphoma Society, the David M. Sherman Cancer Center, Vince Lombardi Charitable Funds, Goodwill's Ability Connection, and the ALS Association of Wisconsin.
ALS has become more than a cause for me; it’s a lifelong commitment, and FOX6 has been tremendously supportive of my efforts. In 2014, I was invited to speak at the United Nations about ALS. I serve on the ALS Leadership Team, helped develop an annual fundraiser at Miller Park, and have spearheaded numerous awareness campaigns both on and off air. In 2014, the ALS Association honored me with the Rebecca Bell Barbi Award for my work on behalf of this horrendous disease.
Now some trivial tidbits you would never know about me if I didn't tell you:
- I was once attacked by wild dogs in India and underwent rabies treatment.
- As a graduate student, I published an academic paper that provided the first evidence Native Americans domesticated the California Fan Palm (Washingtonia Filifera).
- I used to race bikes, and qualified for Olympic Trials in three cycling events in 1988.
- I feel deeply fortunate to live in this great country, and I am quietly indebted to every war vet who has risked his or her life for the freedoms we all enjoy.