WASHINGTON (CNN) -- House Democratic leaders in Congress are accusing the National Rifle Association of crossing a line with the group's new ad aimed at President Obama's gun control proposals.
The spot calls attention to the Secret Service protection guarding the President's daughters at their private school in Washington, D.C. The ad goes on to echo the group's proposal for armed police officers at schools nationwide.
"Are the president's kids more important than yours? Then why is he skeptical about putting armed security in our schools when his kids are protected by armed guards at their schools," the NRA spot asks.
Heading into a House hearing on new gun restrictions, Democratic Leader Nancy Pelosi accused the NRA of going too far.
"I thought it was completely inappropriate to involve the President's children because they have protection because of national security. It was really inappropriate," Pelosi told CNN.
Other House Democrats said the ad amounted to intimidation.
"Remember we are here dealing with people who aren't terribly stable. So I think that kind of ad is dangerous," Rep. George Miller, D-California said.
"It was irresponsible; this is not your grandfathers NRA," Rep. Rush Holt, D-New Jersey, added.
Many House Republicans, who were en route to a political conference in Virginia, were not available for comment.
The NRA did not respond to a request to comment on the Democratic criticism of the ad.