Study shows consequences for clicking “unfriend” on Facebook

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DENVER (WITI) — A new study conducted by officials at the University of Colorado – Denver found a consequence for those who click “unfriend” on Facebook.

The study found many people would avoid real-life contact with someone who unfriended them on Facebook.

The study looked at close to 600 responses gathered on Twitter and found 40% would avoid anyone who unfriended them in real life.

The study also found women were more likely to avoid people who unfriended them than men.

The findings were presented at the Hawaii International Conference on System Sciences.