Milw. Radio Alliance launches “1290 Martini Radio”
MILWAUKEE (WITI) — Milwaukee Radio Alliance LLC launched “1290 Martini Radio” on Friday, March 1st. Station officials say it’s an Adult Standards radio station with modern twist. The new radio station, which will carry the call letters WZTI-AM.
1290 Martini Radio is said to combine the sound of standards from the “Rat Pack” era with more contemporary artists with a throwback sound. Core artists of the former include Frank Sinatra, Dean Martin, and Tony Bennett. Core artists of the latter include Michael Bublé, Adele, and Norah Jones. Together, they create the sound of 1290 Martini Radio.
The Milwaukee Radio Alliance is comprised of three radio stations: FM 102/1 WLUM-FM; B93.3 WLDB-FM; and 1290 WZTI-AM. The partnership was established in 1996 between NFL Hall of Fame Green Bay Packer Willie Davis’ All Pro Broadcasting and Shamrock Communications.