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Wisconsin unveils new tourism ad directed by David Zucker

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MADISON (WITI) -- The Wisconsin Department of Tourism unveiled a new television ad on Monday, March 18th -- and once again, it's the creation of Wisconsin native and Hollywood writer/director David Zucker.

Shooting for the summer TV spot took place in summer 2012 at Plum Lake in Sayner, Wis. It stars actor Robert Hays of "Airplane!" fame, who plays the part of a befuddled fisherman who finds that it doesn’t take a lot of skill to have fun in Wisconsin.

Four Wisconsin women, all former pageant winners, have cameos in the commercial. They are Katie Sawyer of Egg Harbor, Caitlin Machol of Milwaukee, Teaka Griesbach of Combined Locks, and Kristina Schoh of Holmen.

The spot will begin airing this May 2013 in a variety of Midwest markets.

Zucker also announced he will direct a third Wisconsin tourism commercial that puts Hays back in the cockpit for an “airworthy” zany flyover of Wisconsin. The ad is tentatively scheduled to start airing winter 2014.