MILWAUKEE (WITI) -- A coat is necessary when it comes to Milwaukee winters.
In an effort to keep kids warm, FOX6 and the Salvation Army are once again teaming up for Condella's Coats for Kids.
"This makes a big difference for a lot of these kids that wouldn't have anything to wear other than a light jacket...or torn clothes or coats that are too small for them," says Salvation Army Major Roger Ross.
CLICK HERE for more information on Condella's Coats for Kids
The U.S. Census Bureau has named Milwaukee one of America's ten most impoverished big cities, which shows that the need is great.
"3,000 children who are homeless and so the Salvation Army wants to fill that need and provide them through our coats program," says Ross.
You can drop off the new or gently used coats at the Salvation Army or any of the participating sponsor locations.
"We're much more fortunate than we all realize. So it would be really great for people to just come on down to Johnson Bank or Steinhafel's or the other sponsors and make sure they drop off the coats," says Milwaukee Johnson Bank President Peter Engel.
People are also encouraged to host their own coat drive.
If you collect 50 coats or more, Bonded Transportation Solutions will pick up the coats for free, which will help us meet our goal.
"The goal is 10,000 coats now that's a lot of coats when you can get about 200 in the boxes that are behind me and we need a lot of those boxes filled," says Ross.
As those boxes are filled, lives will be changed along the way.
"It's exciting to see the smile on their face and know that you've been a part of making that happen for those kids," says Ross.
Condella's Coats for Kids runs until October 12th. We're looking for coats of all sizes, the need is especially great for teen coats. You can also donate new hats, scarves, and gloves.