Reese’s named “highest-selling” Halloween candy
(CNN) — When it comes to Halloween candy — chocolate seems to be the preferred choice!
A survey conducted by the National Confectioners Association found that chocolate will account for 72% of all candy spending this Halloween.
According to market research firm Information Resources in the past 52 months ending September 8th, Americans spent $3.9 billion to buy 3.5 million chocolate bars, bags and boxes under 3.5 ounces.
Reese’s and M&M’s each accounted for more than $500 million in sales. Reese’s is apparently the highest-selling candy — with over $509 million in sales.