MILWAUKEE (WITI) -- November 2nd marked a tragic milestone when Jerry Davis Jr. became Milwaukee's 90th homicide victim of 2013. He was shot and killed around 7:15 p.m. on N. 50th St.
Two months after Davis' death, his mother is taking matters into her own hands in an attempt to find her son's killer.
"In my heart, I didn't want to believe that my son was gone -- my only child," said Gena Clark-McKnight. "I just want justice for my baby."
Clark-McKnight says she is not sure what her son was doing in the area at the time of his murder. Davis is remembered as a loving kid who had a passion for football.
"He loved people, loved his family, loved his friends," said Clark-McKnight.
Davis' loved ones are standing by his mother as she channels her anger into a new mission -- putting up billboards at busy Milwaukee intersections. Clark-McKnight is paying for the 15 signs out of her own pocket, hoping they serve as a plea to all who see them.
"We need the people of Milwaukee to help us to get justice for Jerry," said Davis' aunt, Linda Clark. "Everybody on that block knows what happened, but nobody is saying anything."
Police haven't made any arrests in the case.
"If you all know what happened, just please come and tell us so we can get justice for my little brother," said Taqueisha Lambert, Davis' sister.
The family says nothing will ever ease the pain they feel, but knowing justice has been served would provide some much-needed closure.
A $5,000 reward is being offered for any information that helps lead to a conviction in this case.