Broncos Super Bowl loss hits Texas store owner hard
(CNN) — Sunday’s Super Bowl results cost a Texas furniture store owner some big bucks!
Jim “Mattress Mack” McIngvale made a big bet with his customers that the Denver Broncos would win the Super Bowl.
If they lost, every customer who bought at least $6,000 worth of furniture would get a refund!
The Seattle Seahawks blew out the Broncos 43-8, and now, McIngvale says making good on the bet cost him $7 million!
So was it worth it?
“I’m really trying to create customers for life and trying to make the store relevant and fun, and it was a great fun promotion for everybody. And the customer won, and that’s what it’s all about,” McIngvale said.
This wasn’t McIngvale’s first time losing to customers on a big bet. He says he coughed up about $600,000 in a similar deal in the past.