Important resources to help you navigate the coronavirus (COVID-19) pandemic in Wisconsin
Hub for reliable, timely news about COVID-19 pandemic

Broncos Super Bowl loss hits Texas store owner hard

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

(CNN) — Sunday’s Super Bowl results cost a Texas furniture store owner some big bucks!

Jim “Mattress Mack” McIngvale made a big bet with his customers that the Denver Broncos would win the Super Bowl.

If they lost, every customer who bought at least $6,000 worth of furniture would get a refund!

The Seattle Seahawks blew out the Broncos 43-8, and now, McIngvale says making good on the bet cost him $7 million!

So was it worth it?

“I’m really trying to create customers for life and trying to make the store relevant and fun, and it was a great fun promotion for everybody. And the customer won, and that’s what it’s all about,” McIngvale said.

This wasn’t McIngvale’s first time losing to customers on a big bet. He says he coughed up about $600,000 in a similar deal in the past.

2 comments

Comments are closed.

Notice: you are using an outdated browser. Microsoft does not recommend using IE as your default browser. Some features on this website, like video and images, might not work properly. For the best experience, please upgrade your browser.