Miller Lite original white can packaging leads to increased sales
MILWAUKEE (WITI) — While the folks at MillerCoors aren’t claiming victory just yet, the Miller Lite original white can-style packaging has been a success.
Miller Lite can sales have increased more than 4.7% this year through March 1st.
They brought back the original Miller Lite can design in December as a trial — but now, with the increased sales, they have decided to keep the look.
MillerCoors will be extending the white can look through September 30th. On October 1st, the company will bring a new Miller Lite identity, that leverages the tremendous success of the original Lite can.
CLICK HERE for more on this story via the Milwaukee Business Journal.