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Slow down…or ELSE! Controversial approach after sign shaped like a child is RUN OVER!

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(CNN) — Slow down — or ELSE!

A fed up New Jersey homeowner is using shock value to try to get drivers to stop speeding in his neighborhood.

Some see it as a threat.

There are a lot of kids in Craig Rovere’s Wayne, New Jersey neighborhood.

They’re the reason a sign was recently posted on Laurel Drive.

“We had one shaped like a kid — with a little flag. Came home one day and it was run over. So that’s sort of the last straw,” Rovere said.

Rovere is a father of three. He says speeding has become a big problem in his neighborhood.

He says police patrol when they can…

“But it’s a big town. 26 square miles. They can’t be sitting on my street all day,” Rovere said.

So, Rovere took matters into his own hands.

He’s created a sign that reads: “Warning: IF you hit one of these kids because you are speeding, you will not need a lawyer.”

At the bottom of the sign: a large handgun.

Rovere admits while most support the sign, some in the neighborhood have a problem with his implied threat — which he says is an empty one.

Rovere says he’s not planning on shooting anybody.

He says he was aiming for shock value.

“I mean, guns exist. Guns kill people – but cars kill people too. It’s kind of a hot button issue and that was the idea. I needed something. Just a sign that said ‘slow down’ — that doesn’t work,” Rovere said.

The Roveres placed the sign on a patch of land across the street from their home.

They have removed it because it was public property and there were complaints.

They say by the time the sign had come down, it had already done its job.

Craig Rovere says the speeding has gone down — and as long as it stays that way — so will the sign.

1 Comment

  • Brad Richgruber

    guns and cars dont kill people… the people that are using them do. Inanimate objects have absolutely no will, no thoughts, no soul, it would be impossible for those objects to do anything of the sort. It is just bad phrasing using American vernacular that would imply such a thing.

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