“What better place to try it than Lambeau Field?” Packers fans the first to try self-serve beer machines
GREEN BAY (WITI) — The Green Bay Packers say their fans were the first in the NFL to pour their own beer through self-serve beer machines. The machines were made available at Lambeau Field on Sunday, November 16th as the Green Bay Packers took on the Philadelphia Eagles.
“I mean – Wisconsin, beer. It doesn’t get better than that!” Tony Schimborksi of Hartford said.
The two self-serve beer machines sit in the heated Lambeau Atrium, just off the third-level of the stadium concourse.
“Just trying something new and innovative. This is a brand new technology that isn’t really used anywhere else in the country, and what better place to try it than Lambeau Field?” Delaware North General Manager Charlie Millerwise said.
Here’s how it works: Fans show their ID, and buy a $20 beer card. Then they can choose between Miller Lite and seasonal varieties of Leinenkugels. They fill up and pay by the ounce – 39 cents for Miller, five cents more for Leinenkugels. A full 20-ounce cup costs about the same as a cup from a typical Lambeau beer stand.
Many fans still chose the standard method.
“There’s something about tradition. Lambeau Field is all about tradition. Why would you want to do something new here when you could do it the old-fashioned way and have someone pour you a draft?” Mike Blakemore of Georgia said.
Others expected the new kiosk would allow them to get beer faster later in the game.
“Oh yeah, absolutely. I mean, it’s right by our seats. We’re right outside the door, so it’ll be quick and efficient,” Kayla Klink of Hartford said.
Millerwise says the machines were tested last week against the Bears. After making an official debut this week, they should be in place the rest of the season.
“We’re really going to be looking to gauge the fan reaction. Does it in fact increase the speed of service as we hope it does?” Millerwise said.
When the season is over, Millerwise and the Packers plan to talk about the machines’ use going forward.