International test rides: Harley-Davidson’s Project LiveWire goes global for 2015
MILWAUKEE (WITI) — Harley-Davidson is taking its Project LiveWire global in 2015. LiveWire is Harley-Davidson’s first electric motorcycle.
Building on the excitement of Project LiveWire’s debut in 2014, consumers in Asia, Europe, Canada, and the United States will have an opportunity to ride and provide feedback on the bike, helping to guide the development of the new motorcycle, beginning this week with events at Malaysia’s Sepang International Circuit.
While not for sale, the Project LiveWire™ motorcycle was specifically designed for the purpose of seeking insight into rider expectations of an electric Harley-Davidson® motorcycle.
The Project LiveWire Experience invites customers to test ride and learn more about the story of the motorcycle and provide feedback on their experience. Even those who don’t yet ride will have the opportunity to feel the power of Project LiveWire through the Jumpstart™ demo – a simulated riding experience.
In 2014, more than 15,000 customers provided feedback on Project LiveWire, including more than 6,800 who took demo rides, as part of a 30-stop tour across the United States and at a special consumer event for Latin American customers in Miami. Longer term plans for retail availability of Project LiveWire will be influenced by feedback from riders during the Project Livewire Experience tour.