Mobile billboard hopes to get people to “stop hiding and start talking”

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WASHINGTON COUNTY (WITI) -- Drivers in Washington County may notice a new billboard message about heroin. But they won't see it in the same place twice. That's because it's a billboard on wheels.

The message on the mobile billboard is about heroin abuse and prevention. Ron Naab does the driving. He's a volunteer firefighter who also gives his time to the county's Heroin Task Force.

With the help of "Elevate," a drug and mental health resource center, the mobile billboard is raising awareness.

heroin mobile billboard Washington County

"It's a way for us to get the word out," said Naab. "If we start talking to people -- and that's what this billboard has done -- it has gotten people to open up."

Naab is parking at schools, driving in parades; basically going wherever people gather. It doesn't matter if you're selling a car or fighting for a cause, "location" is key.

"Is very visual and that is why what is important is we need to stop hiding and start talking," said Kathy Fies, who handles marketing and special projects at Elevate.

heroin mobile billboard Washington County

The mobile billboard is not just about heroin because many people abuse prescription pain medication long before finding something stronger.

"Unfortunately some of those pharmaceutical drugs are very addictive," said Naab.

The mobile billboard is getting new bookings every day for events and locations in Washington County.

heroin mobile billboard Washington County

1 Comment

  • Jonathan Pound

    I’ve seen more and more of these mobile billboards around. They are an interesting idea. You could change the location of your billboard based on the time of day to increase exposure. It seems like it was a good idea for them to use a mobile billboard to increase drug addiction awareness and how to get help. Thanks for the article.

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