Multi-year partnership: Packers QB Aaron Rodgers to start promoting Adidas products

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Aaron Rodgers

GREEN BAY — Packers quarterback Aaron Rodgers will start promoting Adidas products under a multi-year partnership announced Thursday, September 10th by the sneaker and sports apparel giant.

Adidas said Thursday in a release that the NFL MVP would debut cleats this season and collaborate on the future product development in footwear, clothing and equipment.

Terms of the deal were not announced.

Rodgers is scheduled to start appearing in upcoming marketing campaigns for the company as well.

Adidas’ roster of NFL endorsers also includes the running back DeMarco Murray of the Philadelphia Eagles and tight end Jimmy Graham of the Seattle Seahawks.