Riverside Theater to get new marquee, 40-foot tall vertical sign
MILWAUKEE — Changes are coming to Milwaukee’s Riverside Theater. The theater is adding a new marquee and a 40-foot tall vertical sign along W. Wisconsin Avenue.
The signage will be just the latest of several renovation projects being done at the historic theater.
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October 2015 will mark the 10th Anniversary of Pabst Theater Group’s management of the Riverside Theater. During their decade of operation, this 87-year-old theater has thrived, hosting over 600 shows and more than 1 million customers.
Opening in 1928, the Riverside Theater is known for bringing a wide-range of popular entertainment to Milwaukee throughout its history.