Premium chocolate that not only delivers sweetness, but the antioxidant benefits of cocoa



MILWAUKEE -- Did you know it's National Chocolate Covered Anything Day? Chip spent the morning at Red Elephant Chocolate in The Third Ward to celebrate. The Red Elephant makes premium chocolate that not only delivers sweetness, but the antioxidant benefits of cocoa as well.





The Story Behind Red Elephant Chocolate (website)

The Red Elephant first started with a color. Red is the color of two of the most chocolate holidays—Christmas and Valentine’s Day. Now we had to ask, red what? We wanted a symbol that encompassed the warmth and togetherness of holiday time, and more than that, the chocolate experience we wanted to convey of history and mystery. Enter the elephant. With its sociability, intelligence, legendary past, and (dare we say) “cuteness,” the elephant won our hearts. Wouldn’t you want to give our Red Elephant a hug?

Giving smiles is a big part of our mission. It begins with premium chocolate that not only delivers sweetness, but the antioxidant benefits of cocoa as well—not to mention the goodness of gathering around an ancient food of delight. Studies have shown chocolate’s ability to trigger a happiness response. Science simply confirms what the ancients already knew to be “the food of the gods.”

Our cafes are meant to enhance the experience of enjoying our special chocolates in their many forms, from traditional handcrafted chocolates to distinctive desserts and ice creams, and unique drinks, dips and toppings. We are located in a revitalized area that has its own story to tell of standing the test of time, much like chocolate itself. We like to share these stories and facts about chocolate, elephants, and our neighborhood as “food for thought” alongside our delicious treats. This is our way of creating a chocolate experience you’ll never forget.