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Could arena district turn Haymarket Square into a new east side or 3rd Ward?

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MILWAUKEE — Lorette Russenberger is among the landowners who have been in the Haymarket Square area long before the downtown started its resurgence and the Milwaukee Bucks owners rolled out plans for $500 million in development just to the south.

Russenberger about 15 years ago bought the office and warehouse building at 440 W. Vliet St. She leases it partially to Cream City Ribbon, which makes cotton ribbons for gift-wrapping.

Russenberger knows the downtown real estate market may be, at long last, reaching into the Haymarket Square neighborhood. The area is north of McKinley Avenue between Sixth Street and North Dr. Martin Luther King Jr. Drive. The front line on McKinley Avenue is almost fully built out, with three projects in the works. The Milwaukee Bucks owners this year will start their estimated decade-long build-out of the vacant Park East blocks to the south.

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