Gap apologizes for controversial GapKids ad image

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A GapKids advertising campaign has sparked controversy on social media after some believe the company's attempt to empower young girls instead comes across as racist.

The brand's Ellen DeGeneres kids clothing line released its newest campaign Friday with one picture featuring four members of an all-kids circus troop.

In the photo, a white troop member is leaning on her black troop member's head. The caption under the image says, "Meet the kids who are proving that girls can do anything."

The post immediately incited a backlash on Twitter:

GapKids was quick to issue an apology, and replaced the photo on its website with a different picture of the same four girls.

“As a brand with a proud 46 year history of championing diversity and inclusivity, we appreciate the conversation that has taken place and are sorry to anyone we’ve offended,” said Gap spokeswoman Debbie Felix in a statement to Fortune.

Meanwhile, an actress said on twitter the two girls are related.

5 comments

    • crockett3663

      Ain’t THAT the truth?!?! My God, I swear, African-Americans are so busy looking for ANY momentary instance where they feel their race is being scrutinized or treated unfairly, and nothing in this ad could be further from the truth. And shame on the powers that be at Gap for caving so quickly to the pressure. When you react that quickly and give those groups what they want, you become an even bigger target for them to try and control. Good luck with your future dealings with these overly sensitive groups…you just became their patsy.

  • Elene

    People, this is just ridiculous. The photo is not racist, the gesture is not racist, nothing about this is racist! Just because one girl is resting her arm on the head of another girl doesn’t mean she’s trying to ‘hold her down’; it means one girl is taller than the other! Plain and simple, the people who viewed this photo as racist are the ones teaching the children of today that basically anything someone of a different race does to you is a bad and racist thing. Knock it off and start showing love instead of hate.

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