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Menomonee Falls-based Cousins Subs unveils rebranding campaign

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MENOMONEE FALLS — Menomonee Falls-based Cousins Subs on Wednesday, May 18th rolled out a new look.

Company officials said the rebranding campaign is part of its overall growth strategy.

There are new uniforms, new menu boards and even new looks to the restaurants.


Twenty-one of the 104 existing Cousins Subs locations already have the new look. All but three of them are in Wisconsin.

Individual franchisees will have to cover the costs.

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