Menomonee Falls-based Cousins Subs unveils rebranding campaign

This is an archived article and the information in the article may be outdated. Please look at the time stamp on the story to see when it was last updated.

MENOMONEE FALLS — Menomonee Falls-based Cousins Subs on Wednesday, May 18th rolled out a new look.

Company officials said the rebranding campaign is part of its overall growth strategy.

There are new uniforms, new menu boards and even new looks to the restaurants.


Twenty-one of the 104 existing Cousins Subs locations already have the new look. All but three of them are in Wisconsin.

Individual franchisees will have to cover the costs.