MENOMONEE FALLS — Menomonee Falls-based Cousins Subs on Wednesday, May 18th rolled out a new look.
Company officials said the rebranding campaign is part of its overall growth strategy.
There are new uniforms, new menu boards and even new looks to the restaurants.
Twenty-one of the 104 existing Cousins Subs locations already have the new look. All but three of them are in Wisconsin.
Individual franchisees will have to cover the costs.