Picking a color: Milwaukee calls in help with streetcar branding

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MILWAUKEE — A group of Milwaukee stakeholders is convening to determine the final paint job that will adorn the city’s downtown streetcars.

The blue/green/white striped look shown in renderings is just a placeholder.

Final decisions will be announced this fall regarding the name of the system, logos and color palettes.

That would be near the time construction is set to begin on the first phase of the project.

The streetcars themselves won’t arrive in Milwaukee until December 2017.

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