“Workin’ Out with Sasquatch:” Packers’ Clay Matthews appears in new ads for Jack Link’s Jerky
GREEN BAY — He’s a favorite among Green Bay Packers fans, and linebacker Clay Matthews appears in new ads for Jack Link’s Jerky!
Matthews is joined in this ad campaign by New York Giants wide receiver Odell Beckham Jr.
In the series of ads, the two take part in 80s workouts — showing “everything you need to do to build a beastly physique while fueling those sweet moves with a protein-packed snack.” The two are trained by Sasquatch in the ads, titled “Workin’ Out with Sasquatch.”
According to a statement from Jack Link’s officials, the ads hit all the major muscle groups.
One spot, titled “Bench,” shows Clay Matthews following Sasquatch’s lead to pike press and swat at insects before having a full body snack-out with Jack Link’s Jerky.
Another spot, titled “Musclefulness,” shows Odell Beckham Jr. Workin’ Out with Sasquatch doing a squirrel chase, yoga and salmon thrusts to build pectoral muscles.
Together, Sasquatch, Matthews and Beckham Jr. are featured in a spot showing all three in a locker room with the wind blowing through their hair.
According to Jack Link’s officials, fans can access footage from the “incredibly rare Workin’ Out with Sasquatch VHS-inspired mini-collection” at JackLinks.com and Jack Link’s social media channels.
“Clay Matthews and Odell Beckham Jr. are beasts on the field and in the gym, perfectly complementing our own man-beast, Sasquatch. Together they emphasize that Jack Link’s Jerky is the protein-packed snack packed with protein – nothing can beat it,” said TD Dixon, chief marketing officer at Jack Link’s in the statement.
“You could say things got hairy on set. Sasquatch is a tough coach with incredible hair thanks to protein-packed Jack Link’s Jerky,” Matthews said in the statement.
“Protein is an important part of every fitness routine. To stay fueled, I keep a stash of Jack Link’s Jerky in my gym bag so I have a high protein snack on hand for anything that gets thrown at me,” Beckham Jr. said in the statement.
The 30 and 15-second spots will run on networks like ESPN, NFL Network, Adult Swim and Comedy Central and online, via platforms like YouTube, Hulu and Deadspin.