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Video of woman’s racist tirade in JCPenney goes viral

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LOUISVILLE, Ky. — Video of a woman standing in line at a Kentucky-area JCPenney and yelling racial slurs at a Spanish-speaking woman who was adding a last-minute transaction has gone viral.

In a video posted by Renee Buckner on Facebook Tuesday, an elderly woman is shown yelling at another woman and her friend, using racial slurs, cursing and telling them to “go back to where they belong.”

“Storyline: This Hispanic lady was purchasing items and the transaction was almost complete, then her friend brings up some shirts to be added to her purchase instead of getting in line,” Buckner said in the Facebook post. “And this lady went off!!! Warning explicit language FYI…this wasn’t the entire scene, people tried to let her know it was out of order, but she wasn’t hearing that.”

WARNING: Video contains disturbing language

Jefferson Mall officials released a statement to WAVE on the incident.

We are aware of the video posted online today from inside JCPenney,” Jefferson Mall said in its release. “Jefferson Mall strives to create a comfortable and convenient experience for all of our guests and we absolutely do not condone this type of behavior. We will work with JCPenney to identify this woman and once identified, she will be permanently banned from Jefferson Mall, per our Behavioral Code of Conduct.

The video has been viewed over four million times.


  • Nik

    Exactly! This year’s election has some people’s minds twisted. What they fail to realize is that Trump has security, they don’t!

  • Christian

    Thank you for sharing this! This whole week I have cried over resent events around the world, senseless crimes, innocent people dying, today watching the video of this lady being nothing but hateful gave me mixed emotions. I shed a few tears of sadness because no one stood up for these ladies, and at the same time I felt angry, angry that this lady felt entitled to treat another human being in such a disrespectful way while telling them they need to be like “everybody else” I sure hope her definition of everybody else does not include herself. Lead by example is what I was thought, always be humble and never treat others how you would not want to be treated. Your story however gave me happy tears, you are blessed to have your son around and even though Maria will never get over her loss, knowing her son lives through yours will always bring her comfort. God bless both of your families.

    • Minnie Trumpster

      Eyeswideopen, actually your eyes aren’t open….yes this is an unfortunate situation, but one that occurs on both sides of the ethnic aisle, I know as I have been a victim of some very unpleasant actions by people whom are not Americans. That aside, racism is real, but every ethnic group takes part, not just unkind Americans…. and sorry unlike the utopia the left has promised, racism will always exist. Just like human error, human pride and always wanting our own way, it will always exist. Did the woman handle the situation right, ABSOLUTELY NOT, did management, ABSOLUTELY NOT, is the media handling it correctly, ABSOLUTELY NOT. Should they want to track down the “victims” (I use that term loosely) and get some free feel good PR, great, but to say what the other woman did was criminal is asking for a lawsuit to be filed against them. Again, I do not condone her behaviour, but remember the left always claims everyone has a right to free speech whether it’s extremely rude or not. Offer free gifts to whom you choose, but stop acting as though this is the most horrific thing to happen, as the people of Aleppo, the Russian Ambassador’s family and many others would certainly beg to differ!


      Are you done? It’s funny how some people don’t want to talk about racism in this lovely city like it’s no big deal. You reference people of Aleppo. I don’t need to go across the world to show the how racism can be “horrific thing to happen.”
      MINNIE TRUMPSTER, why don’t you google my great uncle’s name, Daniel Bell, and see how this city treated him and my whole family.(Didn’t want to get personal but you took me there!) Yes, my eyes are wide open. Open to the fact that I have to teach my son the color lines separates this county. Open to the fact that no matter how professional I dress, I still may be a “thug” because of my skin color. Open to the fact that I’m currently living in one of the most racist, segregated and racily tense cities in the country. (this is a fact, look it up). Yes, everybody may go through situations that can could be considered racist BUT, we all know what group of people that’s been treated the worst by this country (besides native Americans) and deserves better. Starting off as an immigrant is no comparison to starting off as a slave. I just pray this job offer goes through so I can live this cursed mistake on the lake.

    • Count Conundrum

      Sadly, the answer to your rhetorical question isn’t rhetorical at all. Yes, at some point, that’s exactly where all this is headed. It would be a mistake to simply attribute it all to racial, religious, or political prejudices though: Those are all just common Jungian archetypes people use to give a face to people’s frustrations and rationalize their actions. We’re simply way overdue for another or our meltdowns. I’d guess there’s actually some active macro-biological component involved, along with the socio/psychological vectors. Let’s face it: In all of recorded human history, nothing has ever really changed and the current trends are getting painfully obvious.

  • latino65

    I’m not racist I don’t judge people by their color as so Trump supporters do,often if you say this is not racist your an idiot you know darn well she vote Trump

  • Christina Ulmer

    Instead of ranting on with racist comments she should have made the clerk call a store manager and request that the other lady wait at the end of the line like everyone else had to do.

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